The Fine Art of Appreciation

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by Dr. Jeffrey Lant

We live in a world of constant carping,
unending complaining, where “nary is
heard a discouraging word” is long dead.
Instead, the order of the day is grouse, groan,
gripe. If you listen to the person on the
street, nothing is ever right; everything is
always wrong.

Whether this is true or not (and it isn’t),
the plain truth is: it’s time to make a
concerted effort to thank the folks who
do things right. THEY are an endangered
species, and they need all the help they can get.

1) Resolve to appreciate

Now, too many people go out in search of
what’s wrong. Let’s flip that and resolve to
seek what’s right. This doesn’t and shouldn’t
mean that we don’t see and deal with the
bad. However, it does mean that we take
a more balanced approach: to see and root
out what’s wrong… but equally to see and laud
what’s good.

2) Compliment good service… at once

When was the last time that someone, a
fellow human being, did something nice for
you… and you let the moment pass without
uttering a few good words? The truth is, it
happens all the time. Someone made an
extra effort for you… went that extra mile…
and you said NOTHING! In the famous line,
that makes YOU part of the problem!

Be it resolved: whenever anyone does
anything nice for you, make it a point to
compliment the good deed doer. At once.

3) Send a note.

Good words are nice. But in our time-pressed
world, if you really want to compliment good
service and make an impresssion, send a note.

Do it the old-fashioned way, the way your
mother taught you. Use your personal stationery
(you do have some, don’t you) and write a
personal note. Then stick a stamp on it and mail.
Yours will be the first such note the recipient
has received in months… or even years… and
will be valued accordingly.

Note: e-mailing a message is nice, but
because e-mail is so prevalent (and because
most e-mails that people send are poorly
spelled and otherwise replete with error),
e-mails have less of the impact you desire.
And text messages have even less.

4) Notify a supervisor.

Were you the recipient of something very nice
indeed? Then don’t just compliment the good
deed do-er; notify her employer, too.

People in authority constantly complain that
it’s difficult to find good workers. For such
people your good words are like gold, helping
them sort out the better personnel from the
rest. Since yours may be the only such message
received, it will have a significant impact.

Take a moment, therefore, to call the company
where the good deed do-er works. Get the name
and address of the company owner, ceo, president,
or supervisor. Ask for their e-mail address, too.

Then either mail or e-mail a brief but focused
note. Make sure you include the full name of the
employee who helped you. Make your message
short, clear, upbeat. Don’t be surprised if you get
a nice response to you note; such messages are
always most welcome. (You may even get a
little token of appreciation yourself!)

5) When the deed is REALLY meritorious

There are times in life when a note, no matter
how flattering, is not enough. I think, for
instance, of when I took ill in a restaurant
one festive evening… and how helpful the
staff was. For them something more was
required… and a lavish bouquet with accompanying
note… was immediately dispatched. For such events,
I have an account with a local florist. You’ll find
that useful, too.

6) Tell a friend

ALL businesses appreciate the value of word-of-
mouth advertising. Sadly, ten times as many people
tell friends about the things that go wrong than
the ones which go right. Make sure you help lower
these odds by passing on the good things, not
just the bad.

Make a concerted effort, the next time you receive
good service, to tell a friend. And make sure
the person so informed mentions this recommendation
when they ask for the service themselves. The
recipients of the good word will be glad to know
they’re being favorably discussed.

7) Answer customer surveys

Businesses need to know how they’re doing. Thus
when you’ve been the recipient of something
good, don’t withhold this crucial information;
make sure to complete survey questionnaires
so the company knows.

Companies know you’re busy. Thus, they
usually make such surveys short and sweet.
5-10 minutes is all that’s required on  your
part. There is usually a “comments” section;
if so, be SURE to mention the name of the
person who was good to you. This useful
information will certainly be noted.

Last Words

By following these steps, you will assuredly
lighten steps, generate smiles, and encourage
the good to continue their winning ways.
After all, despite all the undoubted bad in
the world, we are all, yes every one of us,
the recipient of good. Our job is to foster
and encourage it. Now you know how!

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Thoughts on the common cold. Read this. Keep this. Your next cold is on the way!

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by Dr. Jeffrey Lant

For the last four days, I have been engaged with a malady I know well… and so do you: the common cold. It is by far the most frequent infectious disease in humans.

We know that each of us adults contracts two to four infections a year. The average child contracts 6-12. At any given time, one or more of your office colleagues has reported in sick with a cold… or one or more of your children are down with one… or a friend… neighbor… fellow congregant, etc… or you. The minute the person now afflicted with a cold recovers… the indefatigable virus moves on, with split second precision, to its next victim. In other words, within your circles of life the common cold is always present, always flourishing.

Four days ago it became (as was bound to happen) my turn, and the cold immediately took precedence over every other task or consideration, thereby firmly establishing that common did not mean insignificant.

Over the last 100 hours, I have been

* hopeful that my own special procedures would nip it in the bud (they didn’t);

* drowned in fluids of every kind.

* an eating machine with my mantra the one my grandmother gave me over 60 years ago, “feed a cold, starve a fever”; so I am eating and eating and eating more. What was self indulgence a minute before the cold was apparent, now is self preservation.

* sleeping. I am ordinarily a person of unquenchable energies… but in the last 4 days I have found fluffing my pillows too enervating… sleep is the sovereign remedy. I have indulged myself accordingly.

* coughing. My hacks and wheezes are now public property. Try as I might to control them, they know full well they control me and make a mockery of any attempt to control what they do and where they do it. I walk out with my head bowed and eyes down, hoping (but failing) that no one will know that I am a social menace.

All readers of this article will peruse the above list and recognize in my actions, what they, too, do when ensnared by the bug. We are all prisoners, and we are glad to know what others have done not merely to mitigate the symptoms and manifestations, but to eradicate them forever by doing…

We have been told for our entire lives by every general practitioner worth his salt that there is nothing, absolutely nothing that will cure a cold. We hear this… but, secretly, we do not believe this. Our wallets get emptied as we try one medicament after another in the always hopeful but entirely vain search for The Cure to the Common Cold.

We acknowledge the power of the common cold, but each time we confront it we start by being hopeful, optimistic that this bout will be short and sweet, an event which does muddle our life and schedule, to be sure, but does not cripple and bring us to our knees. This time we feel sure the cold will be minimal, under control; after all, we have been here, done this dozens of times before. As a result, our outlook is cheery, optimistic. This time we are sure we will defeat this nonchalant invader.

But we are, as usual, wrong.

The cold is common but its pervasive power enables it to defeat each of us in quite unique ways. The cold knows us; we hardly begin to know the cold. That is to the cold’s liking and satisfaction.

In short order, therefore, our initial (unwarranted) optimism has drained away, leaving us prey to the nagging suspicion that this could be The Big One, the one that strips away our strengths and resources, our energies, and our hopes, strong in only one thing, our grudging respect for the cold, our master, lingering, happy to own us.

At this moment, we call upon the unshakeable, unassailable wisdom of Grannie. She knew, we know, a thing or two about the menace and diminution of colds… and we need her skills desperately, now and at once.

It is chicken soup time, again. But we cannot call upon this proven power until we have assuaged the Spirit of Grannie, for here, as in so many ways, each of us has wandered from the tried and true. We have given insufficient attention (and hasty too) to the many ways that Grannie could help us if only we would remember her, her eruditions, her admonitions, her tried and true practices and ways. We stand abashed before her. We need her so, not just now. We must admit as much; then the rich libation, the succor of grannies worldwide and throughout the ages, will be made, in liberal portions too, to each of us, sinning, but (as always) forgiven.

We gulp this golden liquid down, manners forgotten. It warms… it soothes… it fails, for no matter how deep our belief in this ministration, sadly Grannie has met her match in the common cold. We are left to digest this horrifying, startling fact as best we can.

We have known this before, but each time we learn it anew, we are shocked. This is not the benevolent world we imagined…

And so we descend into the vast wasteland, mandated by the cold, of boredom, listlessness, despair. The cold, secure, owns us. And dictates that time, ordinarily fleet, shall be torpid, unremunerative, dull.

So this condition, over which we have utterly no power or control, continues for 7 to 10 days, our humiliation completed by the frequency and severity of the coughs, sore throats, runny noses, and fevers that assail us and hold us in their thrall.

You have been healthy, the cold proclaims; now you must pay for that transgression.

And so we do, the hours scarce moving at all. All semblance of normality quite gone.

The cold demands as much from all its servitors, and we obey as we survey and go down before the cold’s fearful panoply: conjunctivitis (pink eye), muscle aches, fatigue, headaches, shivering, and loss of appetite. We would sign a document of Unconditional Surrender, but we are never told where to send it. The cold wants no document; it only wants our very souls.

Thus we, and I mean every one of us, wile away the unpleasant, interminable hours. We may, we think we are, moving towards normality and welcome health, but the pace is infinitesimal, or worse.

As penance we remind ourselves of what we must do to avoid this almost unbearable condition in future. We shall not touch eyes, nose or mouth with contaminated fingers. We will avoid spending time in an enclosed area with an infected person. We will stop smoking at once, for that extends the duration of the illness by at least 3 additional days. And all the other good advice we mean to follow assiduously if we are ever released…

… until we one day, one glorious day, a day of joy and merriment, we feel like ourselves again. And life is good. We are coldless.

Of course, we don’t adhere to the many sensible procedures necessary to sharply reduce the number of “common” colds we get, their severity and length. Instead, we simply revert to the insouciant person we were and have always been. But this, you see, is not our decision, for in so doing we acknowledge that the cold itself erases our memories and good resolutions.

Otherwise, the cold, always delighting in our debilitated conditions, might not see us so situated quite so often.

And this would never, never do, for the common cold rejoices in its visits, even if we do not.

Your lousy communication skills are hurting yourself and others. Here’s what you need to do at once.

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by Dr. Jeffrey Lant

It’s time to call a spade a spade. We are members of the
most communications savvy and personally wired
generation ever. Even the tiniest mite has her cell
phone with camera. Yet the truth is, the explosion
of communications tools has produced less real
communication than ever; you and your poor
communications skills are one of the culprits. Listen
up! After all, it’s time your communication skills
improved to the level of your communications tools.

The quality of communications is not strained…

You, being an educated soul, are no doubt
familiar with Portia’s famous speech:

  The quality of mercy is not strain’d,
It droppeth as the gentle rain from heaven
Upon the place beneath. It is twice blest:
It blesseth him that gives and him that takes.

(The Merchant of Venice. Act 4, scene 1.)

Bold and even impious, I now advise you (while great
Shakespeare rolls in his grave) to change the
word “mercy” to “communications,” thus:

The quality of communications is not strain’d…
it is twice blessed…”

And so it is. Good communications are good for
the recipient and for the sender too.

You know this… but you do not act accordingly.
Which is why this (shall we say) motivating article
is so necessary and why you should take every
single word to heart and make radical adjustments
in your lamentable behavior.

Poor communicators (with the probability strong
that you are one of them) exhibit these traits:

Arrogance. The human animal is a selfish animal,
conceived in selfishness and nurtured in the belief
that the Great Me, the universe-centered I Am is the
most important animal anywhere at any time
. As a
result, this animal well and truly believes that she
is so important that others must feel grateful, even when
the communication is not returned.  Oh, my!

People (like you?) who do not communicate effectively
are people who are telling others, clear as crystal, that
they are superior to you; that their time is more valuable
than yours… and that these lesser folk need wait (and happily so)
and wait and wait some more until you condescend to
respond.

Such people by their behavior and non responsiveness
clearly indicate that you and your concerns are, by
definition, of infinitely less consideration than theirs.
And that you’d best be glad for the little you get, for
it is infinitely more than you deserve.

Poor communicators are slothful.

Good communicators, effective communicators
realize that the business of communicating is like
a tennis match. The ball must always be in motion
between the communicator and those he wishes to
communicate with. When the ball stops moving,
the communication stops with it. The person who
has stopped the communicating process is , by
definition, the lazy, inhibiting one.

All too often the communication stops and is
not extended because of unadulterated sloth.
It takes work to communicate… it takes work
to conceive a message and deliver that message.
It takes work to be prepared and move matters to
their next stage. However the slothful communicator
can and does think of a myriad of “reasons” why
he can obliterate the communications process
without remorse. Thus he goes blithely on with
his affairs while others, fuming, apply language
which is ever more blue as time passes and their
legitimate reasons for communicating go without
any response whatsoever. Oh, my!

A special cycle of hell

For the intractable, for the miscreants arrogant
and slothful who will not change, an idea: for them:
a special cycle of hell wherein they are asked such
questions as “are you hungry?” or “are you feeling
hot and uncomfortable?” These hungry and uncomfortable
miscreants answer and answer and answer. But
response comes there none, ever. Delicious.

Help for the socially challenged and shy johns
and janes everywhere.

Yet is the world of the non communicators made up
solely and exclusively of the arrogant and slothful?
Certainly not. It is also, and in significant numbers, the
preserve of the shy, the timid, the socially malaprop,
and untutored.

For them a single word: study.

There is one thing and only one thing which sets
us apart and elevated from animals of every kind
and place… and that one thing is communicating.
So, if you truly wish to learn, improve and foster
rather than retard communications, here is what
you must learn and do.

1) Learn empathy, that crucial ability to enter
into the minds and hearts of the people you are to
communicate with.
 What is it they are expecting
from you? Deliver that, to the furthest extent
possible, and you have the essential element of
success.

2) Be prompt about responding. In an age of
instant communications, there can be absolutely
no reason for delayed or no response at all
except your own failure to provide it. The means
are at hand; use them “as quick as  boiled
asparagus.” And that’s very fast!

3) Be clear on where you can be reached.
Assume the person you are communicating
with does not have this vital intelligence. State
it clearly, thoroughly… and reiterate to avoid any
confusion whatsoever.

4)  Be willing to try again if the person you
are trying to reach (even if that person initiated
the communication) fails to respond
. Remember,
empathy is the basis for successful communications.

5) Above all else, never stop improving your
knowledge of communication and its techniques.
In this golden age of communications, the
overwhelming majority of loaves and fishes
will go to the communicating elite… those who make
it a point to master communications and steadily
enhance their knowledge and expertise. Make
that  person you!

Give this article to the communicating challenged.
They need it so.

Your last task for today is to give a copy of this
article to every substandard and inadequate
communicator you can. The task at hand, training
communicators and enhancing their skills, is a
lifetime affair. Start it now. There is so very much
to do and so many who need the help.

When champions fail… what they do that you do not.

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by Dr. Jeffrey Lant

Author’s program note. A lady I know well, a lady accustomed not just to victory but to constant victory, was last month handed her lunch in her company’s sales contest. She lost by the thinnest of margins… just 1 widget. But it didn’t matter; for her opponent a win was a win; knocking off the queen was sweet indeed.

Thus my friend woke up this morning no longer champ, but “former” champ… and I decided to pen these thoughts because I’ve been where the lady is today… and I have a pretty good idea about how she feels. I’ve also got some thoughts I hope helpful for regaining the crown…

I suspect she already knows them and has already begun regrouping, for that’s what champs down on their luck do. But you probably don’t…

To get you in the mood for victory, I have selected Marvin Gaye’s 1976 hit “I want you.” This is precisely what you must say to and about success. You’ll find it in any search engine. Go now. And when you’ve got it, dance it. For there’s nothing like dancing to clear your mind, put oxygen in the blood… and rouse yourself for your next great challenge — taking back the crown you’ve (temporarily) lost.

Congratulate the winner.

Ever watched the loser of our quadrennial elections for president get up and calm his rabid followers, to deliver for the world a gracious speech of concession, capitulation, and class? Of course you have… it’s as American a tradition as apple pie and selling missiles to tyrants. We like to think that people who have been at each others’ throats just hours ago mean to bring good fellowship and reconciliation to the nation. We expect these high expectations to be met… by losing presidential candidates and by… you. Do so at once. The quicker you make connection and say your piece, the faster you’ll move up and out of this most unhappy zone. Remember, if you can’t rise to actual sincerity, fake it. Either way, just do it.

What went wrong?

Champs either 1) win for a reason or series of reasons; or 2) lose for a reason or a series of reasons. The key is being clear on these reasons and either 1) maximizing their impact, or 2) limiting it.

You must know what you did that worked and arrange to do more of it.

For instance, say that you were making only ten prospect calls a day. This clearly wasn’t enough; that objective needs to be increased, to 10 CONNECTS per day, not just dials. This would increase your competitive position at once, after just 1 or 2 days. Do the same with everything you did before… increasing what you do and thereby increase your likelihood of winning.

Note: it is easy when you are a constant champ to take winning as an inevitable state of affairs. But no true champ ever takes winning as anything other than a state of constant preparation, focus and humility. The last is perhaps the most difficult factor… and the most essential.

What didn’t work.

Equally, you must decide what you did that didn’t work… and radically root it out of your brain and daily schedule.

Were you so confident of victory that you began to cut corners? For instance, instead of emailing to your safe lists every single day (the necessary standard for champs) perhaps you emailed them only 4 or 5 times in a week. Or, maybe you didn’t do your blogging daily as you should; again getting by, instead of getting ahead. If so, you need to re-read the story of the tortoise and the hare. There’s a lesson there just for you.

Important point: the factors discussed above are the two easiest components of the thorough review you must make, the review that puts winning closer to your grasp… and lessons the probabilities of future failure. Approach these factors as if you had never been a champ before… as if winning were your objective, your destiny, and you were determined to identify each factor that would help deliver victory. In other words, start from square one… never assume… never give it a “lick and a promise”… you need to reinvent your game to win it again.

Adding potential new success factors.

Okay, you’ve considered what you did that was successful and vowed to do more of that. And, you have reviewed the failure factors with stern determination to expunge them from your play book and daily success agenda. Now you need to brainstorm new things you can do which, if successful, make your time in the wilderness short and your restoration inevitable.

For instance, say that you were trying to run your business without calling a single prospect ever. In such a situation the “something new” you’d need to adopt would be calling so many prospects each and every day…. and not just calling them either, but connecting with them.

Equally, say you hadn’t been using landing pages, blogs, safe lists, traffic exchanges, etc. Now’s the time to add them…. one at a time. The objective is to improve your game, not spread yourself too thin. Focus is key…not overwhelming yourself, making yourself tired.

Now improve your offer.

Business champions all know that making a superior offer, an offer that excites, motivates, enthuses is the key to business success. To become a champion you need such an offer… to stay a champion you need such an offer… and to regain your throne you need such an offer… only better.

Thus brainstorm improvements you can make in your offer that will cause prospects to jump through hoops to get it. The offer is your key to becoming champion again.

Set your objectives.

At my company, Worldprofit, Inc., each month we crown a sales champ, then one grand champ for the year. To win these titles you need a daily, weekly and monthly objective.. Remember this is a champ’s objective… and must be appreciably better than the one you lost by. Here’s a hint. Structure your game so that you achieve at least 10% of your monthly objective in the first two days of the month. That’ll show the folks you mean business, and makes you a cheerful competitor.

Get started.

Every loser has never been a champ, but every champ has been a loser. And, properly handled, losing can be a very good thing. Because losing forces you to review your methods; study your methods, and improve your methods…

… because from such study and analysis come all future championships… won by you, because you accept nothing less from yourself — and never will.

Til computer do us part. What to do with an uncooperative spouse undermining your home business.

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by Dr. Jeffrey Lant

Computers have become omnipresent and as such
have become the means of liberating people from
distasteful traditional jobs and offering the prospect
of remunerative home-based employment. But
working at home can be difficult.

There are numerous distractions at hand….
pets, children, television — and the always tempting
refrigerator.

Yes, it is easy to get distracted, lose focus, and miss
opportunities.

However, these problems and challenges are not nearly
as difficult and potentially destructive as this one:
the disapproving spouse. Instead of loyal, loving,
enthusiastic support you begin to hear the nagging
refrain of: “You’re spending too much time on the
computer.” The more often you hear it… the greater
your problem… and the more urgent this message.

This is a problem you must solve, for failure to do
so leads to estrangement, even divorce… with your computer
cited as correspondent. What can you do before you
become a highly rated episode on “Judge Judy”?

Request spousal support from the get go

No home-based business should ever be started
without at least a discussion between the partners
about what this is likely to mean for their relationship. New
businesses, home-based or otherwise, need your full attention,
extra hours and complete concentration. Your partner needs
to know this… and prepare accordingly.

Thus, before you begin on this demanding odyssey,
go away for a romantic week-end. Be fresh! Be charming!
Enjoy! Your energy level for such dissipations may not
be quite this high for months to come. Cavort now.

Refreshed? Revitalized? Its  time to get down to
business by, first, making it clear to your partner
what you’ll need to launch your business and to bring
home the bacon.

Item: you will keep regular business hours and
during these hours interruptions are not permitted.
In other words, unless there is a bona fide crisis,
you must focus on the business, the whole business,
and nothing but the business.

Spousal agreement to this point is key, for your
significant other may well “forget” this clause when there’s
“just one little errand to run, Pookie.” As Nancy Reagan used
to say, “Just say no.” Once you’re weakened on this point,
you’re nothing more than a marionette on a very short string.
Oh, my!

Item: when extra time is required (as it will be when
building a business), you will inform your spouse as
early in the day as possible
. Such courtesies go far
towards reconciling a restive, longing-to-be-with-you
spouse.

Make it clear what you are doing, why it’s important and how
much time you’re going to need to finish the project at hand.
This kind of communication is imperative to keep your
spouse empathetic and supportive.

“You’re spending way too much time on that blankety
blank computer!”

You’ve worked hard… you begin to see results…
you are thrilled… and then the spouse hits you with
this! What a revolting development this is! What to do?

You have 2 options: hear but do nothing… or tackle
the issue head on right now.

I recommend Option 2, because failure to respond
to this problem now only ensures it will grow fast and
become A Real Problem very, very soon.

Sit your partner down, explain that you need their
support; that you are doing all you’re doing for them…
for the children… for the family. Make it clear that you
will continue to do what you have set out to do but that
doing it will be far better with spousal support than
without it. Make this an Academy Award performance…
replete with eyes locked together, hand holding, bear
hugs… perhaps even a tear or two. It will all be worth
it if you’ll never have to hear again the words “You are
spending too much time on the computer.”

Hint:

Want to impress your spouse and get the cooperation
you require? Bribe them. Take some of the money you’re
making; put it in envelope. Take spouse to dinner… and
have the waiter deliver along with dessert. Make sure the
cash is accompanied by the briefest of notes saying,
simply, profoundly “I love you.” Say nothing when this
present arrives. Wait for spousal reaction… which should
be as surprised and tender (and accommodating) as you
could want.

If the business fails.

With the best will in the world and all the time required…
with full and complete spouse support your business may
fail. Sadly, a very hefty percentage of home-based businesses
do. Knowing you, you’ll want to try and try again until you’ve
found the winning formula. You’re willing to risk again, but
your spouse, in the clearest possible way, says “No way, Jose!
Been there, done that, got the t-shirt.”

What now?

Hand them this magnificent quote from Teddy Roosevelt’s
famous speech on “Citizenship in a Republic”, delivered
at the Sorbonne, Paris in 1910:

“It is not the critic who counts, not the man who points out
how the strong man stumbles, or where the doer of deeds
could have done them better. The credit belongs to the man
who is actually in the arena, whose face is marred by dust
and sweat and blood: who strives valiantly: who errs, and
comes short again and again, because there is no effort without
error and shortcoming; but who does actually strive to do the
deeds; who knows the great enthusiasms, the great devotions;
who spends himself in a worthy cause; who at best knows in the
end the triumph of high achievement, and who at the worst, if he
fails, at least fails while daring greatly, so that his place shall
never be with those cold and timid souls who know neither victory
nor defeat.”

Hand this quote, I say, to your spouse and make it plain that
you have an obligation, first and foremost, to yourself to carry
on, to persevere, and, at last, forge victory from defeat.

This is a crucial moment in your relationship, a moment of
epiphany, revelation, resolve.

Now, perhaps for the first time, your spouse truly knows
and understands you. Now for the first time they see
you as indefatigable, admirable, larger than life, the mate
they have always wanted…. and never until this very moment
knew they already had.

Sit down now at your computer, for now, at last,  your
truly beloved is on your side without cavil or complaint.
Expect your favorite lunch to be delivered today computer-side…
for now you have, well and truly, the helpmate you require
for the success you will both enjoy so very much.

How to write web site and article content that sells

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by Dr. Jeffrey Lant

It was Bill Gates, the sage with prophetic talents
and the deepest of pockets, who said it first: “Content
is king.” Per usual billionaire Bill was right.

Problem is, he omitted the directions on how to
produce the site and article content  you need so much. Humbly,
I rectify his omission.

Here then are the necessary steps for producing
web site and article copy that sells.

1)  Know thy audience.

The purpose of creating site content is to build
relationships and loyalty with your designated populations…
and produce content that gets them to RETURN and RESPOND.

Are you, therefore, clear on just who you are
producing content for?

Say you are running an insurance agency and
want to insure more business from people with
large and  valuable art and artifact collections.
Before you write word 1 of content, you must know
and WRITE DOWN a description of the kinds of
people you want to attract. Every word you write
thereafter, all the content you produce is for –
them!

2) Write content that brings you business

In this report, I am showing you how to write site
content that sells. For details on how to write the
great American novel, you must seek other counsel.

Thus, your next step towards producing site
content that sells is to brainstorm subjects and to
craft the all-important title.

Again, consider the insurance agent aiming for
lucrative antique collection accounts. He needs a
title like this: “7 things you need to know about
insuring your antiques and collections.” Alternatively,
try this

“7 things you don’t know about insuring your
antiques that make you vulnerable.”

Or, “5 things you can do right now to
decrease the cost of your antiques insurance.”

Note: a title like this peeks reader interest…
the public designated for this content wants to
know, is desperate to know, just where there may be
holes, flaws, and omissions in their policies. Your
content (and your title) play to their need to know,
including fears and anxieties which motivate prompt
response to you.

3) Brainstorm subjects to be included in your article
or site content

The most cogent content is brainstormed and
outlined before a single word is written. First, and
most importantly, sit down at your desk and write
down the topics you want (and your reader must
have) in this content.

Personally, I take one 8 1/2 by 11 inch sheet and
(in my execrable hand writing) detail all the key
points about the subject at hand.

Then, having brainstormed all, I arrange these
points in logical order, thus: first do this, then this,
then this, etc.

Brainstorm and point prioritizing are key to
successful content.

Note: for best results, you should have no fewer
than 5 points in any individual article or not more than
10. The content may appear skimpy and inadequate
if you have too few points while having more than 10
over burdens  your reader (and future customer), causing
him to postpone reading — and response!

4) Now write.

You are now ready to write the content, for you have
considered your audience and what they need to know
(and will most thank you for); you have brainstormed
the subjects to be included and arranged them in
the proper order. Yes, you are ready to write.

Sit yourself down in your writing place (you do have
one, don’t you), a place  where you can write undisturbed,
inviolate to the crafting of superb content

Go there now. Determine your writing schedule. You
should be able to produce draft site content in 2-4
hours, depending on how experienced a writer you
are. Always set a date and time for the conclusion of
Draft 1. Never leave it open-ended. Things without
deadlines are things less likely to be done.

Note: Remember, what you are writing now
must be a conversation between you and your
reader (who is, let’s be clear, your future customer,
too.) The content must,  therefore, be written accordingly.
The word “you” (meaning you, the reader) must
predominate. You must not write for an amorphous
audience of the unknown. You must write instead to
and for the chief benefit of each individual reader…
just as if the reader was sitting beside you and  you
were explaining one thing after another of importance
to her. This is vital.

5) Read, review, revise your content.

Now hear this: the best writing is re-writing. Thus,
when you have finished Draft 1,  let it sit overnight.
It is the rare, experienced, polished writer who can
write such content, review such content, and post
the finished product all in a day. Some may disagree,
but I remain convinced time and patience are necessary
ingredients in the very best content.

When ready, read your content aloud. No sentence
should be more than one breath. If your sentences
are turgid and flow slowly, awkward, break them into
shorter lines, easier to read. Your tempo should be allegro,
not andante.

6) Revise, revise, revise.

Having finished your first revisions, it is time for…
more revisions. As much time should be spent on
revising your content as writing it in the first place.
This, then, should be your schedule:

Day 1, write the content. On this same day,
do the first revisions.

Day 2, after letting the content sit overnight,
awake early (personally I do this between 5-7 am
because that is when my schedule is clear and
I have the fewest interruptions. In other words, I
can focus.) Then do at least one more  content
revision.

3) On Day 3, do a final content review. There
should be few, if any, changes at this point.
Your content should be word perfect, light,
graceful, moving; content that will impact the
reader, because it impacts you!

7) The Resource Box

Now add the crucial Resource Box and About the
Author details. Having written content that helps
your reader and future customer, it is now manifestly
appropriate to include something that helps you…
and that is precisely what the Resource Box and
About the Author sections do. Treat them accordingly.

Be sure to include all the means you wish customers
to use to get in touch with you, including email, URL,
telephone, cell phone, etc. Believe me, the useful
content you have given them will inspire response.
Depend on it.

Exult. You deserve it!

You have now done a useful thing. Your content is
now available for use on blogs, ezines, site postings,
et al. Take a moment to congratulate yourself. You
deserve it.

You have taken what you know and can do and
transformed it into a focused means of generating
new customers and really helping them. You may be a
tad fatigued by your effort; that’s natural. But what
you’ve written can live for years and help thousands.
And that’s a true cause for jubilation.

Planning on making money online this year? Unless you avoid these lethal mistakes you haven’t got a prayer.

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by Dr. Jeffrey Lant

Author’s program note. Like ABBA? I do. I think they produced some of the most clever, stylish and sophisticated dance music and rhythms ever. Like their mega-hit “Money, Money, Money” (released in 1976). It’s not only one of the best jump-up songs ever, but it’s got a message you may have to take to heart if you’re still trying (but consistently failing) to make money online.

It’s this: “If I got me a wealthy man…” That’s right, it may be time (and is probably way past time) to use your wiles and charm to snag a rich mate… because you’re just wasting your time online…

… unless….

you take heed to the irrefutable verities about what you must know and do… and so finally turn the Internet into the cash hose it’s long been for people like me, who make money online daily, while you can’t even figure out who’s on first.

Must avoid mistake #1.

Don’t work alone. Working online all by your lonesome is just plain nuts. I credit my awesome success online to a crucial decision I made nearly 20 years ago: the overwhelming majority of online entrepreneurs need more skills — technical, marketing, people — than they’ve got. For such people (and I very much include myself) success is unlikely, even impossible if you try to go it alone. Don’t.

You’re going to need cutting-edge tech experts; Internet marketing experts, and yes personnel to make sales and bring in the bucks 24/7/365. Have you got this team in place? Well you’d better get it together before you waste any more time and money.

Must avoid mistake #2.

STOP thinking, STOP believing you can built a profitable online business off free stuff. You can’t. Say that again: YOU CAN’T! Bite this bullet here and now, once for all. It’s going to cost you money to create a successful online business; just like it costs money to establish a successful offline business.

If you’ve been trying and trying and trying to succeed online without investing you’re probably beyond hope. But let’s assume you’ve still got some of your little grey cells in place and functional. Use some of them to get the money you need to create a profitable online business. There’s no way around it: it takes money to make money, and personally I won’t even talk to the steady stream of folks who approach me without investment dollars in hand. That’s the “bad” news; the good news is that it’s still ridiculously cheap to start a profit-making online business that can net you the minimum 6-figure income it takes to live well these days.

Must avoid mistake #3.

Get educated about what you need to establish a money-making business online. Stop trying to “teach” yourself. If you knew how to make money online, I imagine you’d be making money, right? But you don’t. And you will never know if you have yourself as your prime expert and instructor. Bluntly, you know and can do too little to justify that.

There are many fine online business-building instructors. I swear by mine: George Kosch. He’s been instructing me for almost 20 years now. He’s smart about what you’ve got to do in the constantly changing ‘net environment, a superb trainer and communicator…. good looking, too. I’ve made out like a bandit by putting my ego where it belongs (in some closet) and LEARNING from a man who guarantees you’ll make money if you follow his proven system. I did… and I have.

Must avoid mistake #4.

You don’t know how to generate unlimited traffic to your site…and until you do, YOU’RE DOA. That why you must become a traffic expert immediately, if not sooner.

If you launch your online business without knowing precisely where your absolutely essential traffic will be coming from, you deserve what you get: Nada! Nothing! Zip! Yet to my utter consternation and astonishment, not a day goes by when some knucklehead tells me he hasn’t got guaranteed traffic, doesn’t know how to get it, but is a “survivor” who’ll figure it out as he does. OMG! Such people probably believe in the Tooth Fairy and the Easter Bunny. They are casualties just waiting to happen.

Here again I want to pat George Kosch on the back. The guy is a walking encyclopedia of each and every way that exists to generate online traffic… and trains lucky folks like me to use these every single day. He does it in an amazing program called “Home Business Boot Camp”… and he guides you (with skill and patience) to get the traffic you must have… starting today! He’s got a worldwide following who swear by his methods…. as I most assuredly do myself. Do you have a George Kosch in your life? No? Then book your space in the lifeboat today… you’ll need it!

Must avoid mistake #5.

It happened again just yesterday. I was counseling a gent who told me he’d bought some traffic; sent it to his home page… and didn’t get a single response! What did he do wrong? Just everything…

The first rule of successful traffic and crucial list building is to direct ALL traffic to a landing page. Why? Because that’s the proven way to get traffic, traffic, traffic and build the prospect lists that are crucial to online success. So, ask yourself this: do you know how to create and use landing pages? And be honest, totally honest with yourself, because if you get it wrong you’re toast… (By the way, you won’t be surprised to learn George Kosch — there he is again — writes my landing pages… and they’re gold mines.)

Well, I’ve run out of space, with lots more to tell you, but that’ll have to wait for another day. Now, I’m heading over to my favorite search engine where that fabulous dance number by ABBA is waiting for me (and you). As I listen to “Money, Money, Money” I’ll know I’m the rich guy you’re looking for, the guy who can give you that cushy life you’d like. But why would I want an Internet loser in my life? After all, it’s a rich man’s world…

## What do you think? Let us know by posting your comments below.

Best Path to | Make Money and Experience Success | Online

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If you don’t think that there are easy ways to make money online then think again. There are many individuals who have already become millionaires from doing business on the Internet. Then there are those who, though they are not millionaires yet, are making a stable income from the Internet and have been able to quit their day jobs. You must know that people have been earning from the Internet ever since it was first introduced 17 years ago. So earning money from the Internet is not a new concept as some people believe. Truth is, it is much easier to earn money from the Internet in those days because of the presence of less competition in almost all niches. Now, almost all niches have been tapped and the competition online is getting tougher every year.

This is not to say though that it is impossible to earn money from the Internet nowadays. It is just a matter of being able to recognize a hot niche that is just waiting to be tapped. To find niches, you probably need to do some market research. Once you have selected a niche then it is time to think of what value-added services or product you can offer to this niche. You can either develop your own product and sell it to your market or you can sell other people’s products or services through affiliate marketing.

If you are not familiar with how affiliate marketing works then let me give a general description of the process. In affiliate marketing, you sign up for an affiliate program wherein you will be given a link. You will put this link in your site, blog or email then encourage people to click on it. If the person who clicks the link eventually buys the product or service being sold, then you get a percentage or a commission of the total sale. Affiliate commissions go from 30% to as high as 90% of the total cost of the product or service.

Affiliate marketing presents a very big opportunity for individuals who are looking to earn huge amounts of money online because of the fact that there are literally thousands of individuals and companies who are looking for people to sell their products for them.

Many experts believe that affiliate marketing is the easiest way to make big money online and rightfully so. No other method of making money online offers the flexibility and the earning potential that affiliate marketing does.